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Case StudyBeauty & Aesthetics · Düsseldorf

How Velora Beauty grew
revenue by 57%
in less than 6 months.

€ 108.000 ARR
€ 169.560 ARR

Through patient retention, memberships, and digital engagement. Without a single additional marketing budget.

+57 %

Revenue Growth

in 6 months

€ 169.560

Annual Revenue (ARR)

before: € 108,000

3.4×

Repeat Visits

more than before

< 24 h

Go-Live

from onboarding to live

The Business

Velora Beauty, Düsseldorf

Velora Beauty is a growing beauty and aesthetics clinic in the heart of Düsseldorf. Services include laser treatments, medical facials, lash extensions, and premium-level skincare.

Despite strong demand for individual treatments, the clinic faced a common challenge: turning walk-in customers into loyal regulars. Monthly revenue had settled at around € 9.000 , with no loyalty programme, no memberships, and no automated reactivation marketing.

VB

Velora Beauty

Düsseldorf, Deutschland

IndustryBeauty & Aesthetics
Locations1 (Düsseldorf Mitte)
Staff4 Therapists
AudienceWomen 25-55
ServicesLaser, Facials, Lashes
Live sinceLess than 24 hours
Starting Point

High demand, low retention.

Velora Beauty had a loyal local clientele but no digital infrastructure to retain them. Bookings were handled manually or through third-party platforms with high commissions. First-time visitors rarely returned.

Without a loyalty programme, memberships, or automated communication, the growth potential of the existing patient base remained completely untapped.

Stagnant Revenue

Avg. €9,000/month across multiple quarters with no significant growth

Low Return Rate

No structured system to bring patients back after their first visit

No Loyalty Programme

Regular patients were not rewarded. No points, no exclusive perks.

No Memberships

No recurring monthly revenue. Every month started from zero.

Why It Worked

Growth from
the existing client base.

The key growth drivers were improved customer lifetime value and consistent patient retention, without a single additional acquisition euro.

Patients received timely reminders, exclusive member offers, and rewards for repeat visits. Flexible payment options via Klarna made premium treatments more accessible, while memberships created predictable monthly revenue and deeper patient relationships.

Patient retention over pure new-client acquisition
Automated communication with no manual effort
Predictable revenue through memberships
Klarna lowered the barrier for high-value treatments
AI-powered offers at the right time to the right patient

"I never thought an app could make such a difference. Our patients now book directly, collect points, and simply come back more often. Revenue nearly doubled in half a year, and we didn't spend a penny more on advertising."

VB

Owner, Velora Beauty

Düsseldorf · Client since 2025

The Result

Instead of waiting for new clients,
Velora Beauty grew from within.

Through retention, loyalty, and digital engagement, monthly revenue increased by 57%, building a stronger and more predictable foundation for continued growth.

Velora Beauty Inhaberin
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