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Sources & Studies

All statistics on the Zovi website are based on independent third-party sources. Here you will find the full citations for every figure, organized by feature.

Automated Offers

+911% higher conversion for automated push vs. scheduled campaigns

Omnisend23 billion messages analyzed; 2024 study
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1 in 3 people who click an automated message make a purchase, vs. 1 in 17 for scheduled messages

Omnisend / Ecommerce FastlaneOmnisend 2024 Email & SMS Benchmark Report
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Rich push notifications are 7× more effective than plain-text notifications

Sleeknote / Omnisend 2024Summary from multiple push benchmark sources
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Advanced behavioral targeting increases retention rates by up to 3×

Airship50 billion push notifications analyzed
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Patient Financing (Klarna / BNPL)

20-30% conversion uplift and 30-50% higher avg. order value when BNPL is enabled

Mordor IntelligenceBuy Now Pay Later Market Report 2024; multiple merchant case studies
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Up to ~30% conversion uplift in specific implementations

Chargeflow / Klarna & Affirm Merchant Data 2024-25Merchant case studies; Klarna Partner Reports
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26% of Americans are more likely to buy when BNPL is available

Marketing LTB SurveyConsumer Behaviour Survey 2024
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365 million BNPL users worldwide (2024), +9.2% YoY

Business of Apps 2024BNPL App Market Report
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Loyalty Program & Rewards

Loyalty program participants spend 12-18% more per year than non-members

Coniq ResearchLoyalty & Retail Benchmark Study
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Mobile wallet loyalty members are 3× more likely to make repeat purchases and generate 3.5× more revenue

Arrivia 2024Travel & Loyalty Consumer Research Report 2024
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Active loyalty members repurchase 4× more often than non-members

LoyaltyLion Consumer ResearchLoyaltyLion eCommerce Loyalty Report
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72% of consumers buy more often from a brand when they are part of a loyalty program

Okendo1,000+ US consumer study 2024
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69% of consumers say loyalty programs are the most effective way to drive repeat purchases

Digital Silk / Loyalty Statistics 2024Summary from global loyalty studies
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Memberships & Recurring Revenue

Subscription e-commerce is a $278 billion market (2024), projected to reach $6.37 trillion by 2033

Swell Research 2024Subscription Economy Market Report
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7 in 10 consumers pay for at least one subscription, +32% YoY

Swell / Subscription Economy Data 2024Consumer Subscription Benchmark Report
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A 5% increase in customer retention correlates with a profit increase of at least 25%

Harvard Business ReviewReichheld & Schefter, "The Economics of E-Loyalty"
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65% of company revenue comes from repeat purchases by existing customers

Semrush Research via ConiqCustomer Retention & Revenue Statistics
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The medspa market is expected to reach $83.9 billion by 2033 (+15.7% CAGR)

FreeYourself / Market Data 2025Aesthetic & Medspa Industry Report 2025
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×3 higher company valuation through strong ARR (clinic with MRR valued at 6× vs. 3× net profit without memberships)

Aesthetic medicine industry analysisValuation multiples based on recurring revenue models in healthcare

Note: All statistics listed come from the independent sources mentioned above and have been cited accurately to the best of our knowledge. Some figures are based on industry-wide averages and may vary depending on clinic size and context. Zovi does not guarantee identical results. The external websites are not affiliated with Zovi.

Sources & Studies | Zovi